This year annual music industry event, Urban Development's Industry Take Over All Dayer, will be returning to London. The venue this time round will be Kings Place in Kings Cross on Saturday, February 23. Past events have seen performances and appearances from Ghetts, Chip, DJ P Montana, The Compozers, Risky Roadz, Big Zuu and more, not to mention the A&Rs and industry figures who attend every year to give out their invaluable advice.

The day will feature seminars, workshops, one-to-one sessions and live performances, including appearances from Novelist, Big Zuu, J2K, Mercedes Benson (Complex UK), and Nadia Jae (BBC 1Xtra, SBTV). Among the seminars being held are the Polydor Records/Universal Music and CMU:DIY driven 'How To Steal My Job' session, 'Management Matters', hosted by The Music Managers Forum, 'Get Played, Get Paid', in association with PRS For Music and PPL, 'Brands, Bands and Fans', driven by Equate Magazine, and 'How To Secure The Bag (Making Money From Music 2019)' powered by Association Of Independent Music (AIM). The main panel for this year's event will be lead by media partners Reprezent Radio.

There'll also be an open mic session where aspiring artists can seek advice from industry experts and A&Rs including Universal Music's Adele White, Warner Records UK's Jack Duckworth, Davina Merchant (Downtown Music Publishing), Riyad Felix (Since 93/Sony Music UK), Joel Borquaye from BBC Radio 1 and BBC 1Xtra, Dan Owusu (BMG), and Nikki Camilleri (Believe),

Speaking about the inspiration for this year's Industry Take Over All Dayer, Urban Development Founder and CEO Pamela McCormick, says, "It is incredibly exciting to return bigger than, with our annual Industry Take Over All Dayer and literally take over Kings Place this month. Urban Development has been at the centre of the conversation regarding British urban grassroots culture for nearly twenty years and we have more than earned our stripes as a key industry player championing, supporting and promoting urban talent, as well as expanding the opportunities for underprivileged BAME youth in this country.

We are delighted to partner this year with Polydor Records/Universal Music, Complex UK, Reprezent Radio, GUAP magazine and FUTURESNDS, as well as the industry's most important organisations and I would like to thank them all for their continued support. With more events lined up for later in the year, we will continue to provide a pipeline into the industry for our core demographic of young, diverse creators and burgeoning music industry professionals as part of our commitment to create lasting change enabling young, diverse talent to pursue their creative ambitions, fuelling urban arts and cultural industries of the future."

Urban Development's Industry Take Over All Dayer 2019 takes place on Saturday, February 23 at Kings Place. Grab an advanced ticket now at Eventbrite.