"Quarter Milli," a Guwop-featuring highlight from Offset's solo debut Father of 4, is brought to life as a period piece in the official music video.
Up top, catch the new "Quarter Milli" video via YouTube. Joseph Desrosiers Jr. and Offset are credited as co-creative directors for the ALFY production. After that, immediately put on Gucci Mane and Makonnen's "Spendin" to keep the vibe rolling.
As part of the impeccably rolled-out Father of 4 promo campaign, Offset has dropped in for a number of cover features and video interviews, including an episode of GQ's reliably quotable Undercover series. That nine-minute breezy watch included commentary on the SNL "Friendos" skit (namely the revelation that Migos didn't like it), the Rap Snacks legacy, and the importance of keeping a bit of physical cash on you at any time.
Gucci Mane, meanwhile, is just two months removed from the release of his excellent Evil Genius album. Spots on the Creed II soundtrack, Metro Boomin's Not All Heroes Wear Capes, and Wiz Khalifa's Rolling Papers sequel are among his recent scene-matching guest appearances.
For Evil Genius, Guwop wanted to change up his approach to the writing and recording process, opting for a lengthier gestation period that no doubt contributed to its refreshing cohesiveness. "It was way different from my 12 other studio albums being that I took a year to record one album," he told iHeartRadio in December. "I put a lot of time in it and really was just trying to get the right beats and make sure the production was on point. I knew what I wanted to talk about but I just wanted to have the best beats this time."
Next up for Guwop is a presumed Coachella supergroup with Lil Pump and Smokepurpp.
