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After surprise-dropping his tenth studio album, Kamikaze, Eminem is back with the first official visual from the project.
On “Fall,” the song takes aim at Tyler, the Creator and Joe Budden, among others. In the video, Em is seen reading all the negative headlines about Revival on his phone. Frustrated, he gets out of the car, leaving Royce da 5'9" and Denaun Porter behind. As he navigates through the city, he’s being chased by his darker side (maybe a reference to the Venom symbiote) until it catches up to him. The Venom-esque Eminem also steps on Revival, cracking the case. You can watch the video for “Fall” above.
As a whole, Eminem’s Kamikaze is a message to the rap game and critics, lashing out at everyone who didn’t enjoy Revival and settling the score between a selected few. He mentions Machine Gun Kelly on “Not Alike,” which prompted the Cleveland rapper to respond with “Rap Devil,” a play on his Rap God persona. Lil Pump, Lil Xan, and Lil Yachty all get dissed in “The Ringer.” And he also makes fun of mumble rap, using a lot of popular flows in an ironic way.
If you haven't listened yet, you can stream the project here.