UPDATED 6/20/18 7:30 a.m. ET: Thankfully, the official non-vertical video for "If You Know You Know" can now be consumed via YouTube.
The video was helmed by Shomi Patwary, who's previously worked with Clipse and ASAP Rocky.
See original story published on 6/13/18 below.
Wednesday, King Push gifted Spotify with the exclusive premiere of his new "If You Know You Know" vertical campaign. It's not currently clear when a video will also make its way over to YouTube and other services. In the meantime, put a Spotify subscription to good use right here.
Aside from the release of a new seven-track produced by Kanye West, things have been relatively quiet in the Pushaverse in recent months. Just kidding. Push—who's currently in the middle of a banner year—spent much of the press surrounding DAYTONA's release last month discussing the reaction to a Drake-dissing lyric and, later, that whole "Story of Adidon" thing.
As for the alleged career-ending diss J. Prince has claimed to have stopped Drake from releasing, the G.O.O.D. Music boss isn't even remotely concerned. "I just feel like if there was something that was beneficial for either of those two guys, they would do it," he told GQ Monday. "I think they're into doing anything that's beneficial for them. ... I don't want to call them scared. I just want to say that they're thinking. They're doing what's best for them."
Pusha also had a verse on the opening cut to West and Kid Cudi's just-released Kids See Ghosts project. On the Mike Dean and Dot Da Genius–assisted "Feel the Love," Pusha details his purchase of "Loewe and other linen" for a lover who's fond of "bottles with bubbles in it."