Directed by Elliott Sellers, the new visual goes heavy on the “East meets West” concept, as it shows the rappers living it up at a Korean BBQ restaurant before taking the party outside. The crew is rolling deep, the women are dancing, and the Soju is flowing (of course).
“I hope everybody can appreciate the mixture of cultures,” Park said in a press release. “I wanted to have people take notice that no matter what race you are, you can be swagged out and sauce is sauce! I also wanted to introduce my culture and look in a dope way. I hope y’all enjoy the ‘Soju’ music video. Peace, love, and unity. H1GHR AOMG Seattle to Seoul.”
You can check out the video above.
Park spoke about the EP during a recent interview with Complex, explaining his decision to do the project entirely in English.
“‘Soju’ is obviously a Korean word, but it’s all in English. I felt like for me as an artist, there’s really no boundaries. I’m just free to express myself however the way I want,” he said. “If I want to rap, If I want to sing, if I want to mix Korean and English, talk about whatever I want to do. I feel like you have much more space to create as an artist over here. And of course you do in Korean as well, but there’s a lot of limitations, in terms of censoring, in terms of what people are ready to accept.”