Taylor Swift fans have been patiently waiting for the “Look What You Made Me Do” video after she shared a 20-second teaser and an announcement to tune into tonight’s VMAs for the world premiere. If you missed it live, she's gone ahead and released the visuals online.
“Look What You Made Me Do” is the lead single from her sixth studio album, Reputation, which will drop on Nov. 10. Swift’s album cover hints at a new direction for her, as it shows her in black and white with her name repeated in newsprint. The word “Reputation” is written in metal gothic font.
The video shows the many sides of Swift, ranging from a gravedigging zombie, to a queen of the snakes, to the simple country singer she was when she broke onto the music scene. As the video comes to a close, we see all of these personalities clash with one another in an airplane hangar, with Swift even busting out the infamous, "I would very much like to be excluded from this narrative" line before the video fades to black. "Look What You Made Me Do" has taken a lot of heat from critics, but Swift certainly doesn't back down from her past feuds in this video.
Some fans have suggested that a snippet of Swift’s video was comparable to Beyoncé’s “Formation.” As more fans came forward with their criticisms, the director of “Look What You Made Me Do,” Joseph Kann, offered his own explanation and denied any creative theft ever occurred.
“I've worked with Beyoncé a few times. She's an amazing person. The #LWYMMDvideo is not in her art space. Love and respect to Bey,” he wrote. “Also there's something to that "Formation" shot I painted out and you haven't seen yet.”
Reputation follows Swift’s 2014 album, 1989, that featured pop-heavy records like “Blank Space,” “Shake It Off,” and “Bad Blood.” “Bad Blood” received a remix from Kendrick Lamar after she has expressed her desire to work with him. Recently, she teamed up with Zayn Malik for “I Don’t Wanna Live Forever” that appeared on the Fifty Shades Darker soundtrack.
You can expect more announcements about Swift’s Reputation in the coming weeks. For now, watch the video for "Look What You Made Me Do" above.