There is no season more perfect for great music than summer. This year, Sprite is taking the summer-jam experience to a whole other level by partnering with some of the hottest artists in the rap game for a truly inspiring initiative — The Sprite Summer Splash.
Summer Splash is an extension of the Summer Sprite campaign, which features 6 cold lyrics from 6 hot artists in the Cold Series. Throughout the Summer Splash campaign, Sprite will use a variety of platforms to showcase its core artists as they discuss their own unique career journeys—and, more specifically, how remaining committed to both their craft and their true selves made them the artists they are today. Those artists include Yachty, Vince Staples, Kamaiyah, Vic Mensa, and special guests and Kap G. The Summer Splash campaign will culminate with a trio of exclusive concerts that feature these artists performing live in their hometowns, including Atlanta, Los Angeles and Chicago.
Complex will be covering Sprite Summer Splash with exclusive video content, and will continue to post everything you need to know about when and where the super-limited tickets to these concerts will become available. So be sure to check back for more Sprite Summer Splash info. Summer’s about to heat up even more.