For the last 16 years, youth-focused organisation Urban Development has been supporting young artists through courses, funding support, and their Industry Takeover seminars. Last Friday, Complex UK premiered UD's new series, Game Changer, and the first episode featured the invaluable words of Island Records' Alex Boateng.
This week, we're back with another of the music industry's leading voices for another round of game-changing advice. Joss Meek is Head of Digital Press over at Wired PR and her role is to help artists get as much exposure as possible. Ever wondered what you should do if you get a bad review? Or what platforms should be your main focus to get the maximum promo? In her time at Wired PR, Joss has worked on campaigns for the likes of Jorja Smith, Migos, Mist, Dizzee Rascal and AJ Tracey—and that's just scratching the surface.
Take heed to her golden advice up above.