Breaking out of the formulaic stereotype that socially conscious rap has been labeled with has been an ongoing struggle for the movement here in UK. But there's always a reason that the sound has prevailed, and tracks such as "This Or That", from long-serving emcee and producer Hey!Zeus.i, is an example of the benchmark to which many of the young bucks aspire. With some hard-hitting drum loops and electric guitars brought on by the project's producer, Blue Daisy, "This Or That" delivers a well-crafted lead single from his new self-titled EP, which is out right now on Par Excellence. Offering a 'red pill or blue pill' scenario throughout the four-minute outing, Hey!Zeus.i uncovers the truth and lies masked by what many call 'Babylon' with an astounding smack in the face of reality. Watch the haunting video exclusively above.