UPDATE (4/17/2016): HBO just shared the full trailer for Beyoncé ’s "Lemonade" premiering on the network at 9 PM EST / 6 PT on April 23. It also looks like HBO has slotted a full hour for the video, which an HBO executive told USA Today will be similar to her 2014 docu-style film, Life Is But a Dream. Watch it below.
Earlier today, HBO dropped a short video on its Instagram and YouTube page announcing the world premiere of something new from Beyoncé, presumably a new song and music video, set to hit next Saturday at 9 p.m. (EST). The video depicts a figure, possibly Queen Bey herself, clad in a plush fur coat with long blonde braids and an ominous tone droning over the top. Near the end we hear her voice ask, "What am I gonna do love? What am I gonna do?" The screen goes black and reveals one word: "Lemonade."
As it turns out, Beyoncé may have teased this new project as far as six months back with a number of posts on Instagram.
For those who've been following Beyoncé's career for some time, you would know that this isn't the first time the "Formation" singer has teamed up with the premium network for a music project. In 2013, HBO aired the documentary film, Life is But a Dream that chronicled the singer's entire life up to that point. Later on they broadcasted her 2014 concert with husband Jay-Z from the pair's On The Run Tour that took place in Paris.
With her upcoming "Formation" world tour set to kick off near the end of the month, it feels like the day that we get a full Beyoncé album is drawing closer and closer. We'll update you as soon as we have more information.