Boy Better Know CEO and Skepta's brother JME has just shared his Matt Walker-directed video for "Man Don't Care." Produced by Birmingham's Swifta Beater, the Integrity> album cut also features a super-catchy verse from UK rap sensei, Giggs

Press play on the blacked-out visuals above, and grab his third album, Intergrity> on iTunes today. Plus, fans can watch a making of the album below: