Jay Z's #TidalFacts revealed what we already knew about his new streaming service but the one thing fans didn't know was that he sent his cousin to Nigeria to find new talent. We're guessing that Jay Z and fam got tired of Soundcloud searching and decided that being on the ground may be more helpful.
We did a little digging and we're guessing Jay is referring to his cousin Briant “Bee-High” Biggs, who he wrote about in Decoded and referenced on a number of tracks, including "Blueprint (Momma Loves Me)." For those who haven't read Decoded, Jay explains how Bee encouraged him to stop hustling and start taking rap seriously. Bee managed some artists on Roc-A-Fella, before heading to Roc Nation where he is currently the director of mobile strategies. Makes sense.
And it looks like Bee-High may have really discovered some Nigerian artists already. Case in point: Ice Prince, pictured above. He recently stopped by Power 106's The Breakfast Club where he revealed he's been in talks with Roc Nation, all thanks to Bee-High. From the looks of his Instagram, he's already met with Jay Z and co. But he's not actually a "new talent," as he has a steady following on his socials and YouTube.
Did they send Jay Electronica with him?
And could Ice Prince be Tidal's first original star? Only time will tell. Check out his latest interview below: