Though J. Cole has selected his song "Wet Dreamz" as his new single, he decides to release a video for "G.O.M.D.," which along with "Apparently," is the second video from his 2014 Forest Hills Drive album. In the Lawrence Lamont-directed video, Cole travels back to the 1800's where he sparks a revolution and helps burn down a plantation in the process. Cole and his team will continue to promote the album through his ongoing tour, which will span through the summer, with the likes of Big Sean, YG, Jeremih, and more appearing during various dates.
UPDATE 3/24/15: Saint Heron spoke with J. Cole last night after the release of his video for "G.O.M.D," which he says is a commentary on the need for "unity and togetherness more so than it is a comment on racism." On the meaning behind the video, Cole says:
"The fact that there are levels to us economically and because of the different skin colors within our own race. We’re not aware of that. We’re aware of the other shit. We’re against the outside, but we’re not looking around and being like, damn, we’re actually against each other too. It’s like the minute that we come together and start to cut out all of the classism that exists among black people and the skin color differences among black people. It’s really for that reason."