DJ Snake had a monster 2014 right from the moment the ball dropped on New Year's, thanks to "Turn Down for What," his breakout single with Lil Jon. The record peaked at No. 4 on the Billboard Hot 100, went five times platinum, and earned him a 2015 Grammy nomination for Best Music Video. That's without even mentioning his rigorous schedule on the road, which featured major performances at Ultra Music Festival, EDC Las Vegas, Mad Decent Block Party, as well as touring across the country with Skrillex twice over.
The 28-year-old French DJ/producer looks to end the year on a high note by dropping the music video for "You Know You Like It," his silky smooth collaborative effort with electronic music duo AlunaGeorge. The song itself has been out for over a year now in remix form, before Snake formally released it as a single earlier this month.
"'You Know You Like It' has been one of my most popular songs all year at my shows and on the Internet. So I thought it was a good idea to release the song officially to give my fans and everyone who knows me from 'Turn Down for What' and 'Get Low' a different side of my style and vision for music," he told Complex. "Through this song and video I'm going to show people that there is more to DJ Snake as a brand, an artist, and a movement. In 2015 I will continue to bring quality music for everyone in the streets, the clubs, and the festivals around the world!"
AlunaGeorge released two different music videos for their original version of "You Know You Like It," each one capturing the essence of the stripped-down future pop record that effectively put them on the map a few years back. The visuals for DJ Snake's rendition slides off-center, showcasing a unique theme inspired by an old advertisement, of all things. The video is directed by Grammy-nominated Dori Oskowitz, a Boston native who has worked with the likes of Jack White, Mapei, Kesha, fun., and Raphael Saadiq.
"Two years ago, I was searching images for a treatment and stumbled upon an image of monkey dude in a hoodie sitting at a diner. I think the photo was for a cigarette ad or maybe an anti-smoking ad," Dori says. "I loved it. I kept it even though it had nothing to do with what I was writing on at the time. Then I forgot about it."
"When I got this DJ Snake track and heard Aluna sing 'If you wanna train me, like an animal,' I came back to that image. I then listened and stared at the photo for a while. That's the genesis of it."
"You Know You Like It" is available for download on iTunes. If you're in the Los Angeles area for New Year's Eve, you'll have two chances to catch DJ Snake live in action as he'll be performing at Create Nightclub, as well as Insomniac's Countdown at the National Orange Show Events Center in San Bernardino. To keep up with everything DJ Snake, be sure to visit his Facebook page and follow him on Twitter.