We all know about this one: “If 1 Million records gets SOLD and billboard doesn’t report it, did it happen?” Jay Z tweeted. “Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII” Although Billboard would adjust its rules to make room, Jay managed to hedge against low sales and further auger his portfolio, while Samsung got tons of free promo. The app was not much more than an early copy of the album—and for some, it wasn’t even that—but it was nonetheless a grandiose maneuver, one that solidified Jay as a strategic genius, a richer man, and even reminded the world he still raps sometimes.