There's #TeamNoSleep, there's #StayWoke, and now, there's simply #IDGT (i Don't Get Tired), which is the name of Kevin Gates' new energy drink. We're not marketing geniuses over here but if you include a "100 emoji," tear drops and a hashtag, your product is probably the most relevant energy drink of 2014, and we are all about relevant energy drinks.

Anyway, say goodbye to Red Bull and hello to #IDGT, to stay awake for, you know, all those late night activities.

And now we're going to sing "Wish I Had It" all day in anticipation: