Aside from racking up three awards at Sunday night's Grammys, Pharrell made a big splash at the ceremony for his vintage Vivienne Westwood hat. The entirety of Twitter lit up, including the fast food restaurant Arby's, who demanded their hat back. But Pharrell is not one to shy away from jokes and he and his iamOTHER collective are contributing to the meme. Above, you can watch a 1:30 clip from P's "Happy" video, now with the soon-to-be iconic hat superimposed over his body. They've renamed the song "Hatty," natch.

[via Miss Info]

RELATED: Pharrell Williams: Gravitational Pull (2013 Cover Story)
RELATED: Pharrell's Grammy/Arby's Hat Might Be Gracing the Domes of L.A. Men Very Soon

RELATED: Here's a Brief History of Pharrell's Grammy Hat You Probably Can't Pull Off