Rick Ross has been given a bit of a rough time lately for his lyrics on "U.O.E.N.O.," and sometimes 140 characters can limit the effectiveness of an apology, especially if five of those characters are "#BOSS."

Perhaps it was a convenient time to drop the video for his rap over the instrumental to Kendrick Lamar's "Don't Kill My Vibe," so that we may all know how the boss is feeling in general. Pink flamingos, a meat tenderizer, and a bottle of rosé all make cameos on the Reebok commercial's set, while the boss looks pensive as ever. According to him, he's "just raising the bar."

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