Best Songs: "Heaven Is So Close," "It's Real," "Tryin' To Make It Out Da Ghetto"
Mr. Serv-On was an early addition to No Limit Records. In fact, Serv-On ventured to California with KLC to help P build the No Limit empire from the ground up. Serv waited patiently on the sidelines until P put him in the game with 1997’s Life Insurance. Upon first listen, it was evident Serv had an in with KLC (Serv-On was previously affiliated with KL’s Parkway Pumpin’ label), as the production on Life Insurance was top notch. Serv-On wasn’t the greatest rapper technically, but the production more than made up for any missteps on the mic. The clever flips of Earth Wind & Fire and Al Green were enough to satisfy the Tank’s ever growing legion of followers.
Mr. Serv-On’s follow up album, Da Next Level, dropped two years later and was met with even more commercial success than its predecessor, partly thanks to a high profile first single that featured Big Pun. But most No Limit enthusiasts recognize Life Insurance as Serv’s shining moment.