The outfit of Death Row Records was always expanding. First, Suge Knight poached Dr. Dre and The DOC from Priority Records. That foundation allowed for the recruitment of Snoop, Warren G, Nate Dogg, The Dogg Pound, 2Pac, Daz Dillinger, Kurupt, Sam Sneed and on and on until MC Hammer was signed, long after his prime. They weren't just a label; for a time, they were the label: The Chronic, Doggystyle, All Eyez On almost feels belittling to list them all.

Death Row's downfall happened in three shifts. First, Sam Sneed was jumped in a meeting with Suge and Pac, since he had too many East Coast rappers in his "Lady Heroin" video; sensing something wrong, some (including The D.O.C.) ripped up their contracts and fled the label. After an argument over credits with 2Pac, Dr. Dre left to form Aftermath Entertainment. And then Tupac got murdered. No longer wanting to be associated with a sociopath like Suge Knight, everyone else rightfully got out of there.