25. Joey Bada$$ f/ Capital STEEZ "Survival Tactics"
Director: Creative Control
With grimy shots of broken bottles, bare light bulbs, abandoned buildings, subways, and masked entourage members carrying shovels, this simple but effective video seems more at home on an old VHS of vintage Rap City episodes than on YouTube in 2012.
The distinctly analog throwback vibe made the video stand out even more, along with Joey and the late Capital's precocious rhyme skills, of course. '90s babies ('90s teenagers, really) couldn't help but smile—in between breathlessly naming Joey the next Nas. Call it the power of a dope video.