Album: Chopper City in the Ghetto
Label: Cash Money/Universal
Producer: Mannie Fresh
Juvenile: “I wasn’t even on ‘Bling Bling’ in the beginning. It was something that came from a song that was on my album on ‘Solja Rag’ and the Hot Boys first album. Wayne said that ‘Bling Bling’ line and it was like, ‘Hey man, that’s a hot line right there.’ He said something like ‘My diamonds will bling, blind ya.’ We knew. You get a response from people when you do a show and they was waiting on the ‘bling’ part. We knew it was gonna be something major. I think it was Baby’s idea to make a song called ‘Bling Bling.’
“We knew that the phrase, everybody was on it. We’d stop the music and let the crowd say that part. That was another thing about Cash Money, we knew our weaknesses and we knew our strong points. If we found something that we had a niche on and we know people like it, we’ll take it and run with it.
[Our weakness] in those days was that we wasn’t making connections with other artists. We did with some of them, but not too many or not the ones that I felt we should—like Eminem. We slept on Nelly too. Nelly was around on all my tours. We should’ve been connecting with everybody out there.
“Our strength was consistency. One record company would put out one or two artists, one album here and one there. We would put out four or five a year. As a small company, we handled way more than what a small company can do. We rocked even with the big dogs. So I think that made Cash Money really what it is right now. We still have that same work ethic.
“[Our weakness] in those days was that we wasn’t making friends. Look at all our songs. We had no features or nothing. We wasn’t making connections with other artists. We did with some of them, but not too many or not the ones that I felt we should—like Eminem. I had a relationship with Jay-Z, but not everybody in Cash Money did. We slept on Nelly too. Nelly was around on all my tours. We should’ve been connecting with everybody out there.
“You know what’s funny about that video? I was dreaming of living in that area back then and I live in that area now, where that house was. That guy owned his own helicopter, he owned his own bridge, and he even owned his own little private lake. When he comes home, he opens the bridge sideways, you can’t even come to his property. That was the only way out.
“I don’t even know him, but we rented his spot for that video. You can see in the video, there’s bigger house behind the house in the video, but he didn’t want us over there. He lived there and didn’t want nobody to know where he lived.”