Travi$ Scott: “I want to say it’s 90% done. It’s definitely going to drop in the next month and a half. I’m revisiting beats because every day I feel like I evolve. After like this whole Cruel Summer shit I learned a lot. I’m stepping up this whole rap content. By not putting this tape out right now, kind of like builds me more of a story I can tell, so I’m like revisiting raps.
“I had a time where me and Pusha T was like chilling. Like the world needs to like know the shit I’ve been through. I feel like a little thing in my head is telling me like I shouldn’t drop this yet, that I can probably make this whole story grander. My beats can be way more iller, my raps can be way more iller.
I’ve been bouncing ideas back and forth with Kanye just to make it’s the illest shit ever. Kanye will be like ‘Dumb that down’ or like he’ll tell me something to inspire me. Like, ‘Stop working on that,’ or ‘Sit here and listen to this. Don’t do nothing else until you get through listening to this.’ [He’s tells me to] dial in and really figure out who you are as an artist.
“I’ve been bouncing ideas back and forth with ‘Ye just to make it’s the illest shit ever. Kanye will be like ‘Dumb that down’ or like he’ll tell me cool shit to inspire me. Like, ‘Stop working on that,’ or ‘Sit here and listen to this shit. Don’t fuck with nothing else until you get through listening to this shit.’ [He’s tells me to] dial in and really figure out who you are as an artist.
“Owls are my whole life man. When I was in Stadium Red in New York, we used to go to that shit from 10PM to like 10AM. That was my everyday life. I would not see the day until like I woke up in the studio. From my time in Houston, that’s when I could just get everything done, in the night.
“All my homies from Houston to New York, they just call me like a fucking owl. I just don’t sleep. I’m just like always up doing shit. I be dumb hype at five in the morning, like what the fuck is wrong with you right now? I’m smart man and owls are wise.
“Then I came up with the Pharaoh title. I feel like I’m a king of this whole young generation, I’m building a new face for Houston. I just want to give off that presence of what a Pharaoh would’ve gave off. And it’s no Egypt shit—like none of that extra Egypt gold, extra quote-un-quote Illuminati bullshit. It has nothing to do with any of that shit. It’s just like a genuine—it feels like I am as a character.
“The music on that tape fits the whole stature. All that shit. Drums is all Pharaoh’d out. Pharaohs, if they were here today, this nigga would would come out on Travi$ drums like, ‘I need Travi$ in Egypt cooking this shit for when I come out to talk to the peasants.’ [Laughs.] I feel like I’m [next] to rule and take over.”