As part of the promotion for the upcoming “Pride N Joy” music video, Fat Joe has unveiled a special behind-the-scenes mini-doc. Richard Patterson directs the four-minute, mostly black-and-white clip, which takes place on the set of the real video.
The forthcoming video features quite a group of hip-hop greats including Kanye West, Busta Rhymes, Jadakiss, and DJ Khaled. The behind-the-scenes video finds the crew hanging out on set alongside director Hype Williams and talking about the project and the process of making music videos in general. Watch the making-of video above and listen to the single here.