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Kanye West announced moments ago on Twitter that he will start a creative design company called DONDA, named after his late mother, Donda West.
"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas," said Kanye about the new project in a series of tweets. "Dr. Dre re-designed headphones and made more impact off of one product."
You can read his series of tweets explaining what DONDA exactly is below.