Project: G-Unit Records
Collaborator: Sha Money XL
50 Cent must not have gotten much sleep in the early 2000s, but it sure paid off. Following in the footsteps of mentors Eminem and Dr. Dre, and a host of other hugely successful hip-hop artists, 50 launched G-Unit Records in 2003 with then-manager Sha Money XL (surprisingly not his birth name). The label put out albums by Mobb Deep, The Game, Young Buck and G-Unit itself, minting 50 another small fortune.