Watch The Throne is finally out in physical form today after a leak-free digital release hit iTunes Sunday night. But The Throne is surprising fans once again, this time, by opening up a Watch The Throne pop-up shop in New York City's SoHo neighborhood.

The face of the store is covered in the Riccardo Tisci-designed art as see on the Watch The Throne album cover. Jay-Z and Kanye have also put the talked about makeshift covertible Maybach 62S on display as seen in their newly released "Otis" video. Amazing. Check out the shop today if you're in the New York City area this weekend. Mr. Carter is rumored will make an appearance at the store sometime today.

Watch The Throne Pop-up Shop
201 Mulberry Street
New York City

[MTV News]