Photo by Steven Duarte/Honey Magazine
Roc Nation is having the best week ever. Not only has their founder and biggest star, Jay-Z, been on a media blitz promoting his new book Decoded, but they also announced signing one of the hottest (and most elusive) rappers hip-hop has seen in years, Jay Electronica. Their trifecta was completed by J. Cole.
The young North Carolina-based spitter dropped his mixtape Friday Night Lights last week to much fanfare and praise. Of course, he dropped the mixtape only a week after the killer guest spot he did on Kanye West's recent G.O.O.D. Friday leak "Looking For Trouble."
With so much going on in his career, we had to chop it up with the "Who Dat?" star , so we spoke to Cole about the response he's gotten to Friday Night Lights, how his Kanye feature came about, and what his relationship with Jay Electronica is like...
As Told to Insanul Ahmed (@Incilin)
On the response he's received to Friday Night Lights...
"When The Warm Up dropped, I watched that grow legs and work for me for a year straight. I saw it reaching people every day. With this, what's really overwhelming—in a good way—is the amount of people. It's all positive feedback, but the amount of people who hit me on Twitter or sent a text or quote lines on Twitter has been overwhelming.
On the making of his "Looking For Trouble" verse...
"[That verse] was last minute. I got the beat the night before from my manager. But nobody told me they wanted to do it for G.O.O.D. Friday, and definitely not that G.O.O.D. Friday. I was like, 'Oh man, that beat is dope. I'll write to it soon.'
On Jay Electronica Signing To Roc Nation...
"I'm such a Jay Electronica fan; he's out of this world good. And I wanted to work with him before he was on Roc Nation. So I'm sure [we'll collaborate] in the future when our schedules permit. I'm sure he's with it.
