After months of anticipation, 2 Chainz has offered up his seventh studio album Dope Don’t Sell Itself.
The 12-track project comes with features from Lil Durk, Roddy Ricch, Lil Baby, Moneybagg Yo, 42 Dugg, YoungBoy Never Broke Again, Stove God Cooks, and Swae Lee, among others. It includes both “Pop Music” and “Million Dollars Worth of Game,” which were previously released as singles.
Of course, Tity Boi always has to make his album rollout an event, and the one for Dope Don’t Sell Itself was no different. 2 Chainz celebrated its release by stopping by Power 106’s L.A. Leakers for the first time in five years to spit a smooth freestyle over The Pharcyde’s 1992 hit “Passin’ Me By.” Additionally, the Drench God announced he had signed on with the Atlanta-based fast-food chain Krystal as their new head of creative marketing. He also commemorated the rollout with a pop-up shop at Krystal in his hometown that included exclusive merch.
“Some of my best moments were made better by going to Krystal, and I’m a fan for life,” Chainz said of the collaboration in a statement. “I want everyone to feel that, too, and can’t wait to put Krystal in the spotlight it deserves.”
Speaking of merch, 2 Chainz also unleashed a plethora of new album-related goodies to his online shop, including hoodies, grinders, rolling papers, and more.
Listen to Dope Don’t Sell Itself via Spotify below.