In Mexico, you can make more ransom money taking part in the country's estimated 100,000 annual kidnappings than you can selling narcotics, according to a professional cartel kidnapper who spoke to the BBC in an insanely open interview.
The kidnapper, whose name and face were not revealed on camera, paints a picture of a tortured cycle in which young men like himself who "look normal," but are "sick in the head," embrace a business that's addicting, but ultimately leaves their lives "f---ed."
Let's start with the way that the man describes life in the cartel amongst other cartel members, where a reputation as a psycho goes a long way, apparently.
Then he described his technique for actually dealing with someone that he has abducted. Often, he says, he can find them by kidnapping their girlfriend first and threatening to burn her with boiling water in order to destroy her good looks.
However if the man suspects that the victim's family is cooperating with the police, things take a much darker turn.
At the end of the day, though, it's about the money, according to the kidnapper, who says that the life leaves him rich, but not necessarily happy.
Mexican drug cartels have been getting some high profile attention over the past year, especially with the recapture of "El Chapo" Guzman and the circus that was Sean Penn's interview of the drug lord. Not long after that, El Chapo's wife gave her first interview ever.
The BBC interview above, which is definitely worth a watch all the way through, is a rare get, although if you want more of this type of thing you'll probably want to check out Cartel Land, the Oscar-nominated documentary that lost out to Amy at the awards show, but is streaming on Netflix right now.