Let the fast food wars begin! After McDonald's announced that select Canadian locations will serve all-day breakfast, A&W has now upped the ante. Known for their famous burger family, the American chain is throwing down the gauntlet and proclaiming that each and every one of its Canadian restaurants will be stocked with an all-day breakfast menu. The news hit the web earlier today, and it appears as though the big move will take effect by the end of February.
A&W successfully tested the all-day experience last year in a few dozen locations, and in an official media release this morning, the franchise seems fairly excited to expand its operation. “The response was tremendous, particularly from millennials, and we know that breakfast is something Canadians don’t limit to just the morning. We’re thrilled that our guests will soon be able to enjoy all-day breakfast coast-to-coast."
Something the brand has forever pushed to the forefront, is its usage of Canadian ingredients and grain-fed livestock. The official switch will allow customers to purchase Eggers, wraps, hash browns, and coffee at their heart's desire. For more information about the all-day menu, you can visit A&W Canada's website here.