People Have Noticed Peloton's New Holiday Ad Isn't Very Good

The stationary bike with delusions of grandeur.

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Image via Getty/Roberto Machado Noa

Peloton bike close up.

There's a lot of stupid commercials on TV. For example, almost all of them. And while they're a year-round problem for people who watch live sports or don't record programs, you get an obnoxious spike around the holidays and Super Bowl thanks to overly corny sentimentality and ad execs trying their damnedest to be funny, respectively. 

Enter this holiday Peloton ad entitled "The Gift That Gives Back," wherein an already toned mom is gifted a stationary exercise bike from the aforementioned company by her husband. She then gets extreme anxiety (again, it's just a stationary bike in her living room) and catalogs her fitness journey which appears to be more about maintenance than fat loss since (also, again) she was already real fit.

At the end she gifts her husband with a video of her past year obsessively riding the bike, even though he lives with her so he probably was aware she was using it. The whole thing's supposed to be a combination of internet oversharers, and fear of getting back into working out after an implied layoff, and fitness being a lifestyle and all that, but it just doesn't really make any sense. You can give it a view right here if you think I lied about any of the above, wouldn't blame you at all or care:

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There's also the fact that the house looks insanely expensive, which most people the couple's age can't relate to (note that Pelotons are quite expensive), and probably some other stuff. If you thought it was dumb you're not alone. 

Sorry to shake things up but I'm excited to announce I'm throwing my hat in the ring and joining the presidential race and running on the single issue platform to jail everyone involved in the pitching, scripting, acting, shooting, and approval of the Peloton ad.

— Bess Kalb (@bessbell) December 2, 2019

Nothing says “maybe you should lose a few pounds” like gifting your already rail thin life partner a Peloton pic.twitter.com/E2M9gFdD5A

— siraj hashmi (@SirajAHashmi) December 2, 2019

this ad is making me lose my goddamn mind pic.twitter.com/GXgypRkFOg

— sam (@cool_yeah_ok) December 1, 2019

Look I don’t want to be “The Peloton Ad Guy” anymore but the newest commercial about the vlogging 116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman who says “I didn’t realize how much this would change me” is just ri-god-damn-diculous. Come on.

— Clue Heywood (@ClueHeywood) November 25, 2019

I'm so nervous to ride a stationary bike in my living room omg what am I gonna do

— Ya boy 🇲🇦 (@wail101) December 1, 2019

My fave commercial right now is that one where a guy buys his already perfectly fit wife a Peloton for Christmas and she gets revenge by making him watch a compilation video of her using it for a year

— Adam Tod Brown (@adamtodbrown) November 30, 2019

pic.twitter.com/Lo1hqQzkT2

— america's lounge singer (@KrangTNelson) December 1, 2019

Wait is the premise of that Peloton ad really that a woman took videos over a whole year when she used the Peleton that her husband gave her and then showed it to him the following Christmas

— Charlotte Wilder (@TheWilderThings) November 25, 2019

Wait hold on.

The Peloton commercial is a guy giving his wife a bike, and she filmed herself using the bike (and waking up to use the bike?) and then they watched those videos of her working out as a family on their TV after? What?

— Dan Rubenstein (@DanRubenstein) December 1, 2019

Is anyone else getting “I’m afraid of my husband” vibes from the woman in the peloton commercial?! You rode a bike a few times this year. Chill out.

— Jared Freid (@jtrain56) December 2, 2019

a peloton ad where the thin and hot peloton gift recipient films the peloton accumulating clothes in the guest room throughout the year and ends the video by serving her husband divorce papers

— kilgore trout, blue check blocker (@KT_So_It_Goes) December 2, 2019

Okay good job, Twitter people. Now do that Jerome Bettis flag football one.

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