After over 15Β years at Nintendo of America, president and chief operating officer of Reggie Fils-AimeΒ is stepping down, andΒ senior vice president of sales and marketing,Β Doug Bowser, will take over. Yes,Β the irony of having someone takeΒ control ofΒ the Nintendo kingdomΒ with theΒ last nameΒ Bowser isn't lost on anyone with, at least,Β some basic knowledge of theΒ Mario franchise.Β
Bowser joined Nintendo in 2015 to becomeΒ senior vice president of sales and marketing after previously workingΒ with Electronic Arts. "We will continue to build on his work to evolve and expand our brand, furthering Nintendoβs global mission of creating smiles,"Β Bowser saidΒ in a statement, perUSA TODAY. "There are millions more of those to come." His biggest smile may come when he uses this latest promotion to finally get the best of Mario, and take control of Mushroom Kingdom.Β
Now, we leave you with a fond farewell message fromΒ Reggie.Β