The world of cryptocurrency is now dirtier than ever.
Nearly 14 years after Ol’ Dirty Bastard’s death, the rapper’s estate has launched a digital currency in honor of his legacy. Dubbed O.D.B. Coin, the token marks the first of many upcoming Initial Artist Offerings that will be available on AltMarket—a new peer-to-peer trading platform.
“I couldn’t be more excited about the future for the O.D.B. Coin, and I know my dad would have felt the same way,” O.D.B.’s son Young Dirty said in a statement. “It’s a great way to connect with fans and reward them for their interest. I look forward to delivering even more music that would make Dad proud.”
During an interview with Yahoo! Finance earlier this year, Young Dirty explained that the O.D.B. Coin will be used to fund various projects, such as albums, concerts, and O.D.B. merchandise, like video games and books.
Future IAOs will benefit artists in similar ways, in addition to giving fans special access to events, tours, and exclusive merch from Purple Haze Properties and Select A Head.
“With the AltMarket exchange, we’ve designed a platform that isn’t just based on leading-edge technology, but it’s designed to be an institution that respects the investments of our clients,” said Bryce Weiner, CEO of AltMarket. “To that end, we’ve partnered with some of the most trusted names in the crypto and entertainment fields to provide consumers a safe platform to connect with cryptocurrencies as well as their favorite artists.
“The currency and entertainment landscapes are both seeing dramatic changes,” he added. “With the AltMarket trading platform, we’re giving investors and artists alike the opportunity to become part of the next phase for each industry.”