Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food—nothing is safe.

This week's episode takes on Jay Z's champagne brand, Ace of Spades, which retails for almost $300 and comes in a luxe gold bottle. Can people tell the difference rap's flossiest bubbly brand and the cheap champagne we bought from the corner store? Find out on this week's episode of Don't Believe the Hype.