Here's the thing about cycling brands: they're either too sporty to be stylish, or way expensive and limited. PEdAL ED is a balance of both worlds. Designed by Hideto Suzuki, a stake in the company was bought by Brooks, which is a heavy co-sign from the cycling world. Combine that with technical fabrics juxtaposed with classic menswear designs, and you have one of the most interesting brands to watch in 2013.