The Hundreds visited SSUR designer Ruslan Karablin studio recently and the native New Yorker revealed some tidbits about his brand. Initially starting the clothing side to promote his art, the designs eventually took off amongst the streetwear set. His Comme des Fuckdown design—one of the most recognizable designs this year—was actually first introduced 8 years ago through his sub-brand The Cut. Check out the video above for more.

[via thehundreds]