Cognac

The Ghanaian artist brings his bold visual language to a historic French cognac house, blending Afrobeats, colour and African cultural expression in a new creative partnership with Martell.

The Bronx native joins Adesope Olajide (Shoopsydoo) and Abdul Abdullah, who were announced as Culture Ambassadors in 2025.

During his acceptance speech, Hov called out the Recording Academy for never giving Beyoncé an Album of the Year award.

The long-term agreement is billed as marking the launch of a new chapter for the D’USSÉ cognac brand, which had been at the center of a legal battle.

Jay-Z has filed a lawsuit against spirit company Bacardi over the brand's lack of financial clarity involving their partnership with D’Ussé.

50 Cent, who has never shied away from controversy, responded to criticism of a recent 9/11 tribute post he shared that also promoted his cognac brand.

The bottle boasts an estimated value as high as $75,000 and features 24-karat gold foil around the neck, as well as a signature from part-owner Jay-Z.

A woman was not allowed to board plane after she downed an entire bottle of cognac at security.