WarnerMedia is going all out on The Batman promotion.
Ahead of the film’s much-anticipated release, the entertainment giant has announced the largest collection of Batman film products in over 10 years. The lifestyle merch range is, of course, primarily inspired by the Caped Crusader, but also has nods to Selina Kyle, aka Catwoman; the penguin; the Riddler; and other iconic characters.
“WarnerMedia Global Brands and Experiences’ mission is to engage fans with our iconic characters and stories and excite them for new content releases,” said Pam Lifford, President of WarnerMedia Global Brands and Experiences. “‘The Batman’ film is hotly anticipated and will be complemented by imaginative, authentically crafted new products and experiences for fans worldwide. This is the first solo Batman theatrical release in more than a decade, and this powerful new story inspired even more ways for fans to engage and celebrate this iconic DC Super Hero.”
The Batman Experience merch collection includes everything from apparel and footwear to toys and food to beauty products and accessories—all of which will be rolled out over the next couple of months. As for its fashion offerings, WarnerMedia teamed up with Saks Fifth Avenue to create a custom window display inspired by Matt Reeves’ Gotham City. The famed department store will also carry Lanvin’s new collection that pays homage to the DC Comics superhero, as well as Batman-centric fashion pieces from Carhartt, Puma, Maison Labiche, and Venus Williams’ EleVen imprint.
The collections will be available at select Saks Fifth Avenue stores on March 2, and will hit the retailer’s official website on March 15. The New York store will also host a bespoke pop-up shop to showcase key pieces from The Batman apparel and footwear offerings. The pop-up will be open to the public from March 15-29.
Other items from The Batman Experience include a House of Sillage set that features fragrance, lipstick, and a candle; limited edition Oreos embossed with The Batman logo; figurines from McFarlene; and toys created in partnership with Hot Wheels and LEGO.
You can check out some of the items in the images below. The Batman, starring Robert Pattinson and Zoë Kravitz, is scheduled to hit theaters March 4.
