Skepta is on a musical level all his own. The British artist first dominated the grime scene in the early 2000s with arguably some of the finest freestyling the UK has ever seen. In 2016, Skepta’s award-winning studio album, Konnichiwa, was solidified as grime’s highest charting album, which eventually led to a collaboration with ASAP Rocky on the hit track, “Praise the Lord.” 

Over the years, Skepta has continued to take big risks in his career because fearlessness is embedded in his DNA. With that in mind it makes sense why Diesel tapped Skepta earlier this year for their Sound of the Brave campaign, where he not only serves as Diesel’s brand ambassador but is also the face of the latest edition of their Only the Brave fragrance.   

As part of the partnership, Skepta literally had to face the music, which was captured in a short video clip from the campaign that showcases the fragrance alongside his ever-evolving creative process. “I’m in a recording studio, surrounded by close friends, members of my crew, trying to find the perfect message, the right sound,” he shares via a statement. “The film was directed by Crowns & Owls, a London-based trio of multi-discipline image makers. I have worked with them in the past on music videos. They are very talented, I love their vision and I am very proud of the final result.” 

It’s not everyday fans get to witness the magic happen, but self expression is exactly what the Only the Brave fragrance is all about. We caught up with Skepta to get a glimpse into his music, life with his two-year-old daughter River, and to find out more about his signature scent.