With the new custom collab Beats Fit Pro wireless earbuds, Kim Kardashian aimed to offer an alternative to the oft-colorful world of headphone statement pieces.

“This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality,” Kardashian said in a press release of the new line of buds, dubbed the Beats x Kim collection.

This new take on the Beats Fit Pro will be available via the Apple site on Aug. 16 and in physical stores on Aug. 17, with three total colorways: Moon, Dune, and Earth.

As Apple Senior VP of Services Eddy Cue explained, the aim here was to bring Kim’s “signature minimalist style” to what marks the first Beats Fit Pro customs.

Get a closer look at Kim with the new line of Beats Fit Pro buds below. As headphones enthusiasts already know, the Fit Pro provides listeners with Active Noise Cancelation, EQ mode options including Transparency and Adaptive, and spatial audio capabilities.

Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Beats
Image via Publicist

Kardashian’s own SKIMS (which she co-founded with Jens Grede), meanwhile, recently rolled out its new swimwear campaign. Enlisted for the assortment of Cobrasnake-captured campaign imagery were Paris Jackson, Madison Bailey, and Bella Poarch.