Exclusive: The New Lacoste x Minecraft Capsule Redefines Creative Collaboration

Lacoste and Minecraft team up for a new collaboration that’ll rock the fashion and gaming worlds. Read this exclusive to see how it came to life.

Lacoste Minecraft Gaming Opinion
Image via Lacoste
Lacoste Minecraft Gaming Opinion

When Minecraft was released more than ten years ago, it revolutionized gaming.

The premise was straightforward: you drop into an open world with nothing but your fists and wits. There are no clear goals, but you’re given a blank canvas to build, survive, or just wander for hours on end. As you keep yourself fed and healthy, you must make sure to find safe cover when the monsters come out at night. So simple, but so engrossing. Once you play, you’ll quickly realize why the game has only grown more popular over time. 

“Besides a short list of rulesets and parameters for gameplay, Minecraft is otherwise boundless,” gamer and actress AtomicMari explained to Complex. “The first time I played Minecraft was in 2014. Those initial moments of discovery—of crafting my first pickaxe and shelter, happening upon diamonds, and getting attacked by skeletons—are preserved by YouTube videos I made at that time.” 

This never-ending story transfixed into an endless game loop has made Minecraft one of the best-selling video games of all time, with over 200 million copies in the hands of players since it launched in 2011. 

The popularity of the sandbox with all the toys and tools you could ever want has created a community that’s never stopped growing. Players have designed replicas of structures from their favorite TV shows, rollercoasters, and even full-scale real world architecture. In short, the game’s only limitation is your imagination. 

Unlike most video games with set linear paths or constant prompting telling you exactly what to do, Minecraft has no real objective and lets you play however you want. And that freedom is what makes the game so appealing to multiple generations of explorers and creators. Your modern AAA video game running on the fastest engine and biggest computer will actually look more dated in a decade than any Minecraft block-creation.

“Minecraft gives agency to the player as a crafter, being able to shape, change, and mold its world, and for that reason it remains timeless,” AtomicMari added. “It can be a hub for community building, competitive gameplay, cathartic solo adventuring, meticulously detailed master builds, and so on.” 

So with timeless creativity and self-expression at the forefront, Minecraft wanted to do something beyond the screen. To follow past collaborations, the developers of the game specifically worked with Lacoste to create an elevated collection to spark next-level inspiration (and you heard it here, first)


In fact, the world of fashion has seamlessly cemented itself in Minecraft culture. Not only can users dress themselves up, some have gone on to create digital fashion shows of their own. These Minecraft designers expertly use the game’s range of building blocks for fits you’d want to cop IRL, making the game a natural partner for Lacoste.

Founded in 1933 by French tennis player René Lacoste, the brand exists to give people great gear to sport on and off the court. Fast forward to this month and that’s exactly what this collab is all about. Lacoste is here to push gamers to think outside the box with versatile apparel perfect for mining and wherever you go afterwards. The originality no longer ends when you stop playing, these Lacoste x Minecraft statement pieces will keep your creative juices flowing. 

“I absolutely adore the streetwear style they’ve gone for, and every piece is so interesting,” streamer SMajor shared. “They’re so cool and the branding is so subtle that you can really wear it with anything … even some of the stuff the girls modeled looked amazing, so if it fits me, I’ll wear that too.” 

And to give like-minded individuals eager to find something new in the game, Lacoste also created the Crocodile Island Minecraft map where people can meet to mingle and play—which will feature a tennis court, skyscrapers, more. 

The collection is set to officially drop later this month. To celebrate, Lacoste will host a live gaming experience in Paris starring AtomicMari and SMajor alongside other well-known names in gaming and fashion.

“Video games have opened an immensely unexpected path for so many of us in the industry—and for me, working with Lacoste and supporting a launch like this is a reflection of that,” AtomicMari said. “It reminds me to keep creating (and crafting) with the mindset that it’s boundless.” 

Stay tuned as Complex dives deeper into this Lacoste and Minecraft collaboration complete with exciting product drops and international events. Follow along here, and on the @Complex and @ComplexStyle Instagram accounts


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