I really like these sorts of "inside the weird world of" stories. Yesterday, it was about how Chinese brands are using (broken) English names to attract customers, then there was that whole thing about life in the Amazon review fast lane. Today, it's about L.L. Bean's zealot-like customers. The Cut jumped head first into the cult of one of America's favorite and most storied brands.
The comments on the L.L. Bean website, reviewing products bought, are kind of like if YouTube commenters had a considerate, nice side and—GASP!—wanted to give the company a fair shot. Like, someone has bought the same slippers for her daughter four times! But, of course, there are complains about how quality has slipped since overseas production has become more common. What would an American clothing brand be without those? Granted, the fact that L.L. Bean sells maple syrup on its website pretty much redeems any shortcomings of the comments section at large. However, the best part is how the reviewers describe themselves, which provide more than ample opportunity for "Maple syrup addicts from the Bronx" to whip up some spiffy epitaphs to put on their Made in the USA headstones.
We gathered a few of the best examples here, but The Cut has a longer list, which you can see here.
