Continuing to broaden its ever-growing portfolio of versatile and timeless designs, rising East London imprint JEHU CAL has recently unveiled its new Shell Tracksuit which caters to the UK’s unpredictable summer months.
Served in a deep red colour palette, both the shell jacket and trousers are constructed from a 100% polyester microfibre, while a mesh lining makes for an extra lightweight feel. The jacket is made up of two front side pockets—complete with signature YKK zippers—and an additional front zip which doubles as a two-way zipper for additional ventilation. Similarly, the accompanying trousers also feature YKK zippers and are rounded out with a pair of pockets on the front and one on the reverse.
Elsewhere, the transitional lightweight set features JEHU CAL’s playful smiley logo embroidered on both pieces, a “Clockwork” logo and the label’s “Till Forever” mantra on the back contrast panel.
JEHU CAL has also created a short film that pays homage to ’90s comedy classics such as Spike Lee’s Do the Right Thing. The video plays on the popular question of “how do you say Jehucal” to create a comedic exchange between friends.
Check out the campaign visuals in the shots below – the Shell Tracksuit is due to release on June 11 through the JEHU CAL webstore.
