London-based photographer and filmmaker Gabriel Moses has collaborated with luxury fragrance house Byredo for a new campaign that pays tribute to the brand’s renowned Bal d’Afrique perfume.
Created in Moses’ signature style, the project showcases his ability to capture the timeless beauty of different generations in harmony with the modern world. The campaign offers a glimpse into rising creative’s world of music, fashion and dance, and celebrates the rich and diverse beauty of African culture. It also highlights how even the most mundane moments can contribute to the overall magic of life.
“Bal d’Afrique is a celebration,” Moses said in a statement. “It’s an open invitation to explore and interpret what that celebration is. For me, it is to capture joy on seemingly ordinary days. Like the ancestral images I saw of my mother with her friends. It is the nostalgic moments of beauty, confidence and warmth that celebrate what it is to be African.”
In addition to the new campaign, Moses also unveiled his debut exhibition—titled Regina—earlier this month. Held at London’s 180 Studios, the exhibit features a diverse collection of photography and recorded footage, including never-before-seen shots and well-known campaigns, that showcase the creative’s work across the fashion and music scenes.
Peep the new campaign in the shots below, and watch the supporting campaign video here.
