Burberry Unveils Revamped Flagship Store On London’s New Bond Street

The space was previously closed for several months.

All images via Burberry

Burberry has reopened its flagship store on New Bond Street in London, showcasing its new global design concept under creative director, Daniel Lee.

Focusing on premium leather goods and VIP departments, the luxury label's revamped space will now cater to the needs of individual customers by offering an immersive and personalised shopping experience.

Offering womenswear, menswear, eyewear, shoes, and accessories, the minimalist interior is punctuated with an eclectic mix of contemporary furniture, creating a stripped-back setting designed to spotlight key Burberry pieces. Standout details include the store’s new overhead lighting—which has been crafted to replicate the iconic Burberry Check—illuminated shelves, checkered floor carpeting, and mirrored finishes.

Speaking on the refurbished space, Jonathan Akeroyd, Burberry’s chief executive officer, said: “We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the world’s premier luxury shopping destinations. The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage. We look forward to welcoming back our local and international customers to our new home – and unveiling Daniel’s collection when it arrives in store in September.”

You can check the refurbished Burberry store now at 21-23 New Bond Street, London, W1S 2RE. 

Latest in Style