Virgil Abloh provided a teaser of the interior of his first Off-White flagship store in Hong Kong in December 2014. Now, we are getting a more in-depth look at the space, and it's everything you'd expect from someone like Abloh, who is known for his eye for design and creative aesthetic.
Making use of his background in architecture, Abloh designed the store himself with the help of New York-based architect Dong Ping Wong of FAMILY NY. Upon entering, shoppers are greeted with a large foliage display that brings the outside indoors and is a direct contrast to the street sounds of Hong Kong. Instead of music, a soundtrack designed by Abloh plays sounds of the forest, including raindrops and chirping birds. The interior is constructed from concrete and marble, a tribute to the marble quarries of Italy where the brand is based. The interior was designed to look like a cave, with staggered shelving built right into the walls.
The store is located in the busy Causeway Bay shopping district alongside such other designer boutiques as Comme des Garçons and McQ by Alexander McQueen. If you're ever in Hong Kong, this is a unique retail experience that you will definitely want to check out.