Style

30 Reasons Style Was Awesome in the '90s

The simpler times were steezy, too.

Not Available Lead
Complex Original

Image via Complex Original

The same way that the sneaker game was radically different 20 years ago, style has also shifted. Thanks to the Internet and a renewed interest in dudes learning how to dress themselves, we're readily bombarded by a staggering amount of lookbooks, drops, and style advice each day. Can you fault us for wanting to remember the simpler times?

Granted, there were many of us whose views of '90s style is slightly tinted by the rose-colored glasses of nostalgia, but there are some trends, icons, and just plain rad looks that have stood the test of time. Even now, '90s fashion is something to be celebrated. So in that spirit, here are 30 Reasons Style Was Awesome in the '90s.

RELATED: The 90 Greatest '90s Fashion Trends
RELATED: The 50 Best Brands of the '90s
RELATED: The 90 Best Hip-Hop Fashion Ads of the '90s
RELATED: Green Label - 20 Best Skate Fashion Trends of the '90s

LIKE COMPLEX STYLE ON FACEBOOK

You didn't pay more for patched-up and distressed jeans.

And they cost a lot less than the ones made by Junya Watanabe.

Advertisement

Structure >>>> Express Men

Mars Blackmon was a style icon.

Advertisement

Gap commercials were really catchy and made you want khakis.

Jordans were easier to get, and you wore them even if they got beat.

Advertisement

It was all about a washed pair of Levi's SilverTab jeans.

...And a coordinating "Button Your Fly" T-shirt.

Advertisement

Bleached hair and earrings made you twice as cool.

Polo was the hottest fashion brand.

And Just Blaze can tell you all about it.

Advertisement

Rattails

Because Nirvana had a totally sweet menswear moment.

Advertisement

Rappers looked tough.

Leather vests over leather skirts any day.

"Snapbacks" were just called "hats."

Advertisement

Kid's hair.

Bart Simpson was black... sometimes.

Advertisement

Your school supplies matched your kicks.

Acid-washed cargo jeans were a thing.

Advertisement

It was cool to coordinate outfits with your crew.

Streetwear was a cult.

Advertisement

Skate brands were for actual skaters.

J. Crew was the official wardrobe provider for Dawson's Creek.

And EVERYTHING was relaxed fit.

Advertisement

Chicks with bare midriffs: totally copacetic.

Camo was rugged.

Advertisement

Pants had awesome names.

Wearing everything backwards wasn't an accident, it was cool.

Advertisement

This was the most stylish accessory before the iPhone.

Shopping at the mall was rebellious.

Advertisement

You would always stunt on school picture day.

In fact, most class photos were amazing.

Advertisement

No one was dressed by the Internet.

Stay ahead on Exclusives

Download the Complex App