New Zealand's I Love Ugly has added new gear to its stores with the April/May release, including some new premium material that will have you covered all the way into next fall.
Sportswear plays a large role in the collection, with riffs on baseball and football jerseys, along with polos and tees. This plays literally from head to toe, as the brand has chosen to style the lookbook almost exclusively with "coked out" Air Force One sneakers.
Perhaps what's more impressive, is the inclusion of the new premium goods. This starts with the black leather bomber, and moves into a series of wool topcoats that represent either a technical or traditional construction. Don't overlook the selection of trousers either, which ranges from their military pant to tapered light blue selvedge denim.
With perhaps its cleanest editorial to date, I Love Ugly shows that it's not to be slept on. Head to the team's shop and keep your eyes peeled for new updates throughout the season.
