Three Take Over Fashion Week with a Virtual Adwoa Aboah Hitting the Runway Powered by 5G
Three link up with Central Saint Martins for a global fashion first.
Image via Publicist
Three is about to shut down London Fashion Week by partnering with Central Saint Martins to produce an immersive and experimental show powered by 5G technology.
The show will be a snapshot of how Three's supercharged 5G technology will transform catwalks of the future, culminating in supermodel Adwoa Aboah watching a digitalised version of herself walk the runway from the front row.
Through a combination of the latest video capture technology and Three’s 5G network, Adwoa Aboah will enjoy a front row view of the latest college collections, before witnessing a high definition 3D of herself strutting down what appears to be an otherwise empty catwalk, in a look by upcoming graduate designer Paolo Carzana. The advanced technology will create a 5G fuelled digital model and an outfit that can also be viewed at any angle by those on the FROW through the latest 5G phones.
The idea is a nod to the future of fashion weeks, where models will be able to walk multiple runways around the world simultaneously. Today’s show marks Three’s continued 5G roll out which sees its 5G mobile available in locations across the UK including London, Cardiff, Glasgow, Belfast, Manchester, Birmingham, Coventry and Nottingham** from the end of this month.
Thousands of fans will be able to view the ground-breaking show on Three’s Instagram and three.co.uk.